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Anyone in the fashion industry in all parts of the globe will probably know about Paul Marciano. He’s born in Morocco and also, one of the awesome minds behind the creation of leading and famous company Guess. With his dedication to fashion and hard work, it has allowed Marciano as well as his other brothers to create Guess, a denim company. Through years of struggles, they were able to transform it into now’s biggest and renowned designer brand clothing.
Paul Marciano is additionally the owner of Guess’ clothing line extensions like Guess by Marciano and G by Guess. As a matter of fact, Marciano was born to a Jewish family in Debdou, Morocco when Marciano back in 1952. Also, he has other brothers naming Georges, Maurice and Armand and they were all raised in France. He was mobilized to a wheelchair for roughly a year or more after a motorcycle accident. Meanwhile, he together with his brother has worked for their family clothing store named MGA located in French Riviera.
In 1981, due to the change in politics in France, their family needed to close their store and migrate to US. Marciano’s had made their very first line of Guess in the same year. With their extensive fashion knowledge, it was easy for them to create a brand that combines Western and European styles of clothing. However, only Maurice and Paul Marciano are running the entire company these days.
Through Guess, Paul developed and launched at the same time Guess by Marciano which is basically a women’s fashion line and G by Guess which has targeted younger audiences compared to its parent brand Guess. Paul Marciano together with being the brand designer of their company is additionally the main advertiser and the mind behind all the effective and epic Guess marketing campaigns and strategies. His vision to produce fashionable and upscale clothing for the company became an iconic figure for sex, adventurous and young lifestyle.
In addition to that, he is the developer of the black and white campaigns of Guess which is extremely popular even to this date; not only that, their company was the first to use models as sponsors like Claudia Schiffer, Drew Barrymore and Anna Nicole Smith. If you will notice, all these names were now iconic supermodels that every woman wanted to be. The vision of Paul Marciano for Guess had their company feature the first Asian Indian model for its 2013 holiday clothing line. This has actually changed the landscape for Guess but in a good way.